by Paul G. Putz
A most interesting book was published in 2021 by one of our business partners. There is a lot of literature on growth strategies – however, from my point of view, what makes this book stand out is that it contains countless tips for implementation that can be immediately applied to any business model. For investors, it is interesting because it raises many questions for founders that provide information about the growth strategy before a planned investment.
A GROWTH HANDBOOK FOR FOUNDERS
There is a graveyard full of startups that did not manage to get from initial traction to sustainable high growth.
Many of the founders tried to sprint through the growth valley of death by focusing solely on top line growth.
But until you reach a strategic inflection point where you need to prioritize speed over efficiency, you can pursue the FastScaling approach to growth described in this book.
If you FastScale, you scale your business fast, predictably and efficiently on the basis of a solid high growth foundation. It may take you a bit longer to create a massively valuable business. But the probability that you succeed is significantly higher.
If you are a founder or an aspiring founder, reading this book will enable you to become a successful high growth leader. A strong leader who pursues a smart growth strategy and focuses relentlessly on execution.
In this growth handbook for founders, you may find your smart path to building a massively valuable business.